Restaurant Marketing in New Jersey That Drives Real Results
If you’re searching for restaurant marketing, you’re likely looking for one thing: more customers walking through your doors.
JerseyBites.com has been covering restaurant news and dining across New Jersey since 2007. As part of Foxtrot Media LLC, a restaurant-focused marketing agency, the platform provides insight into how restaurants build visibility across search, media, and now AI-powered discovery.
This page breaks down what works and how restaurants can stand out in an increasingly competitive market.
Restaurant marketing is also evolving rapidly with the rise of AI-powered search and recommendation tools. Today, diners are no longer just browsing search results; they are being served curated recommendations based on intent, location, and context. Here is a closer look at how AI is transforming how guests discover restaurants.
Client Feedback
Our 3-Part Restaurant Growth System
1. Get Found
We make sure your restaurant shows up when people search.
- Google search optimization
- “Best restaurants near me” visibility
- Local and regional keyword targeting
- AI and GEO optimization for platforms like ChatGPT and Google AI
If people are searching for a place to eat, you should be part of the answer.
2. Get Seen
We put your restaurant in front of the right audience.
- Featured placements on JerseyBites
- Inclusion in high-ranking dining guides
- Strategic PR outreach and media coverage
- Seasonal story pitching tied to dining trends
This is where awareness turns into demand.
3. Get Chosen
We create content that drives action.
- High-quality photo and video production
- Social media content that performs and converts
- Influencer collaborations
- Reels and short-form video built for discovery
This is what turns visibility into reservations.
- Paid Social Media Ad Campaigns: Proven track record in generating real business through paid social media ad campaigns (follow link for case studies)
- Media Outreach / Public Relations – We have great relationships with many NJ journalists. We reach out to journalists monthly to learn about the stories they are working on and to pitch stories on behalf of our clients. We make sure our clients get ongoing mentions throughout the year. Click here for recent stories featuring our clients.
- Photography. Droolworthy and shareworthy content with no extra charge. Many of our photos end up in print and online news stories about our clients.
- Ongoing Community Management. We monitor all questions, comments and reviews and serve as your online customer service arm.
- Influencer Outreach: Personal relationships with many NJ-based social media influencers.
- Email Marketing: It remains extremely useful for restaurants. As a matter of fact, our clients enjoy a 40% open rate and higher. It is so important that you keep growing your email list and use it. These are people interested in hearing from you. Don’t ignore them.
- Google Ads: We’ve uncovered the most affordable and effective Google Ads program for restaurants. DO NOT waste your money with services that are not restaurant marketing specialist. Google Advertising can be extremely costly when not done correctly. Reach out to learn more.
- Websites: We partner with a very experienced and affordable website service called BentoBox. If you are budget-conscious and need a reliable, user-friendly website for your menu, beautiful photos of your food, online ordering, and reservations, BentoBox is the best choice. Restaurant Websites
Ready to get started? Use the contact box to your right, and let’s set up a time to chat. No obligation. No pressure. Or, please give us a call at 732-966-7450
Social Media Marketing
Social Media is the #1 marketing tool for the restaurant industry, but, unfortunately, restaurants are often too busy to stay on top of the daily activity needed to make it really work. We’ve got you covered. We take the photos and create video, write the engaging copy and monitor your accounts for all questions and comments.
Meta Advertising
We have deployed hundreds of successful Facebook and Instagram Ad Campaigns for restaurants.
- For just $200 we drove over 2000 local residents to a story on our website about a brand new restaurant.
- Recently generated 75 Private Party leads – total cost $500.
- Two-week ad campaign sent 1400 people to the restaurant’s menu page – total cost $300 – see how this campaign also affected their Google results below.
USE THE CONTACT FORM TO YOUR RIGHT AND LET’S GET BUILDING BUSINESS FOR YOUR RESTAURANT
Media Outreach / Public Relations
Pitching to journalists takes know-how and an established network. We’ve got both. Getting mentioned on an ongoing basis is key. We are a go-to resource for many journalists when they are putting together articles on a wide range of topics. They know we can provide a quick turnaround with details and photos, so our clients get mentioned in many different publications month after month. And, we happen to own the website you are currently on, so our clients get guaranteed publicity here and are included on many of our most popular pages that draw visitors every month. We can do the same for your restaurant.
Email Marketing
Email marketing remains a valuable tool for restaurants. Staying in touch with your customers and driving repeat visits is where Email marketing shines. Weekly promotions, event invites, and drool-worthy images will keep them coming back. We are experienced with many email providers, including Mailchimp, Constant Contact, and Toast’s marketing platform.
Google My Business Optimization and Monitoring Reviews
Social media is so much more than posting pretty pictures. It’s how your customers & potential customers interact with your brand, and it can’t be ignored. Maintaining an active Google My Business profile with new photos and posts will help your restaurant show up in local search and provide up-to-date information to the thousands of people who visit your listing every month.
We use our beautiful photos to keep your Google account looking its best, monitor all questions, complaints/reviews on Google and your social channels, and reply with well-crafted, thoughtful responses.
FAQ Section
What is restaurant marketing?
Restaurant marketing is the process of increasing a restaurant’s visibility through search engines, social media, PR, and local discovery platforms to drive more customers.
How can I get my restaurant to show up on Google?
By optimizing your website, building local authority, and being featured on high-ranking platforms like JerseyBites, your restaurant can improve its visibility in search results.
How do I get my restaurant featured on JerseyBites?
Restaurants can be featured through editorial coverage, partnerships, and strategic marketing campaigns with Foxtrot Media.
Does social media help restaurants get more customers?
Yes, especially when combined with search visibility and local targeting. Social media plays a key role in influencing where people choose to eat.
