House of Cupcakes: Newest Location and Giveaway!

Espresso Brownie Cupcake, House of Cupcakes

Espresso Brownie Cupcake

In case you missed the grand opening of the new location of House of Cupcakes in Clifton, Jersey Bites and The Cook’s Tour have the scoop!

House of Cupcakes managing partner Ron Bzdewka told me a charming story about how he and his wife, Ruthie, got started in the cupcake business. Several years ago, they were at a street fair, saw a long line in front of a cupcake stand, and Ruthie had a revelation: “I want to open a cupcake store!” Like a smart husband, he went along with his wife’s idea, and this simple chain of events evolved into House of Cupcakes.

The Bzdewkas found a small storefront in Princeton, not more than 600 square feet, and launched their soon-to-be empire. The 2008 economic downturn put a temporary crimp in their plans, but they came roaring back.

The couple reconnected with an old friend from their days as Party City franchisees, Syeve Mandell, who was looking for a new venture. Mandell loved the concept and put together a franchising plan to take House of Cupcakes to new heights.

Salted Caramel Cupcake, House of Cupcakes

Salted Caramel Cupcake

Ruthie, a self-taught baker, is always looking to try new things. And Ron said his background in construction is not so different from baking. “Mixing concrete is the same as mixing dough!” he said.

They bake 45 different flavors each day. How do they come up with the flavors? A lot of the suggestions have come from customers. When they first started out, they developed a flavor plan – whatever sells, they keep on the menu. Additionally, they don’t want anybody to walk away disappointed, so they don’t rotate flavors, they bake every flavor every day! And then they add in seasonal cupcakes like peppermint for Christmas or pumpkin for the fall. They start out with 1,000 cupcakes each day at every store and then just keep going.

The original House of Cupcakes in Princeton is temporarily closed due to a fire, but will reopen later this summer at double its original size and with seating for 30. The Bzdewkas are planning some big surprises for the reopening, so stay tuned.

House of Cupcakes, Clifton

House of Cupcakes’ managing partners celebrate their latest opening with Clifton’s Mayor. (From left to right:) Eric Mandell, Joanne Mandell, Ron Bzdewka, Clifton Mayor James Anzaldi, Ruthie Bzdewka, Steve Mandell.

The Clifton store is their most recent opening, but later this summer, an additional location will open in Wayne. I asked Ron how many stores they plan to open, and he said “as many as we can, pending the right locations.”

Ron and Ruthie are the winners of season two of Cupcake Wars on The Food Network. When they first received an email from the Food Network inviting them to audition for the series, but Ron thought it was junk mail and he deleted it! Luckily, the network followed up. Ron ran out, bought a video camera, they produced an audition tape overnight, and two days later they were on the show. Needless to say, after that, their business exploded, and they’ve been on a straight shot ever since. They’ve just introduced cheesecake and ice cream, as well as vegan and gluten-free cookies.

Ron said they want House of Cupcakes to be the kind of place where everybody leaves happy. Sounds like a good philosophy to me!

House of Cupcakes, Clifton

House of Cupcakes, Clifton

GIVEAWAY! GIVEAWAY! GIVEAWAY! 

Now, how about winning a dozen cupcakes for yourself? To enter, click on over to House of Cupcakes and take a look at the many fabulous flavors they offer, then come back to tell us your favorite by leaving a comment below.

Be sure to leave your contact email in your entry if one is not tied to your user account. If there is no contact information, we will have to pick another winner.

You can also gain an extra entry by tweeting or blogging about this giveaway. You must come back and leave a comment and link to your tweet or blog post to be counted. Winner must be able to pick up prize at the Clifton or East Brunswick location.  The contest runs from June 20, 2014, to Saturday, July 5, 2014, at 11:59 p.m. The winner will be contacted on July 6. Winners will be chosen with the help of Random.org. Good luck!

Must be 18 years or older to enter. Entry must include an email address for notification.

No substitutions allowed and the prize is not transferable and cannot be exchanged for cash in lieu of the prize.

NO PURCHASE NECESSARY TO ENTER OR CLAIM PRIZE.

GENERAL CONDITIONS. By accepting the prize, the winner and companion agree to release and hold harmless Foxtrot Media LLC. and House of Cupcakes and its subsidiaries and advertising and promotion agencies from any and all liability including all claims arising from, but not limited to injuries or damages of any kind sustained in connection with the acceptance, enjoyment and/or use or misuse of any prize(s) received in this promotion. By accepting the prize, the winner is responsible for any applicable federal, state and local tax in connection with winning this prize.

House of Cupcakes
259 Allwood Road (accessible from Route 3 West)
Clifton
862-225-9536

Summerhill Square Shopping Center
593 Rt. 18 South
E. Brunswick
732-955-6026

30 Witherspoon Street (TEMPORARILY CLOSED)
Princeton, New Jersey 08542
609-924-0085

Brentwood Plaza Shopping Center (COMING SOON)
1655 Route 23 South – Unit 17A
Wayne
973-832-7285

Terry Krongold is a life-long, passionate baker. In addition to a full-time job in the pharmaceutical industry, Terry has been involved with food for many years, including co-ownership of a dessert catering company in the late eighties called I Love Cheesecake, specializing in fine cheesecake and unique desserts. Terry is the author of The Cook’s Tour, a blog focused on food, baking, and travel. When not working, writing, or baking, she spends time planning vacations around restaurants to visit. She can be reached at terry@cookstour.net.

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28 Responses to “House of Cupcakes: Newest Location and Giveaway!”

  1. Maureen Stavrou
    June 21, 2014 at 6:50 am #

    Chocolate brownie cheesecake would be my choice.

  2. Deb V.
    June 21, 2014 at 8:29 am #

    Favorite flavor to try: Coconut Custard

  3. June 21, 2014 at 11:57 pm #

    Tough time deciding which I’d like….the german chocolate sounds like it would be my favorite.

  4. Meghan R.
    June 22, 2014 at 2:55 pm #

    On a mission to try them all! My pick would be Caramel Apple to start…

  5. June 22, 2014 at 11:18 pm #

    would love to try the smores cupcake!

  6. Laura L.
    June 22, 2014 at 11:25 pm #

    I’m not sure I could decide so I would have to get the chocolate fanatics!

  7. Lauren Ayres
    June 23, 2014 at 1:47 am #

    Mango, for sure!… Maybe

  8. Angela B
    June 23, 2014 at 3:34 am #

    Hands down, my fave is S’mores!!! YUMMY!!

  9. Barbara
    June 23, 2014 at 10:13 am #

    Peanut butter cup is my favorite. In fact ordered 45 cupcakes with a tooth on top for our daughter’s dental school graduation. They were amazing.

  10. Diane DeBiase
    June 24, 2014 at 12:13 am #

    Peanut Butter Cup sounds like heaven in a cupcake!!! Although the candy cup also looks amazing!!! Tough choice on a favorite!!

  11. Sara S
    June 25, 2014 at 8:24 pm #

    Salted Caramel! Awesomeness!

  12. ilenep
    June 25, 2014 at 9:24 pm #

    Boston Cream Pie sounds great!

  13. June 29, 2014 at 7:46 am #

    Salted caramel sounds yummy!

  14. Randi
    June 29, 2014 at 9:49 am #

    Peanut butter cup!

  15. Joanne tortola
    June 29, 2014 at 10:51 pm #

    Worms in dirt sounds delicious and also.looks adorable! !!

  16. Janet Z.
    June 29, 2014 at 10:57 pm #

    Pistachio white chocolate I would be my starting point. But there are several on my to do list!

  17. Kimberly
    June 29, 2014 at 11:46 pm #

    Vanilla Birthday – reminds me of my teenage years – when my mom would get me a yellow cake with mocha buttercream ;)

  18. June 30, 2014 at 4:36 pm #

    wow. choices, choices. Espresso brownie or Mexican hot chocolate sound delish!

  19. Ilissa
    June 30, 2014 at 4:50 pm #

    S’more or m and m yummy

  20. Lorraine Abreu
    July 2, 2014 at 1:02 pm #

    Mmm….Chocolate brownie cheesequake!!!

  21. Robin Johnson
    July 3, 2014 at 9:56 pm #

    Chocolate brownie cheesecake

  22. Heidi
    July 3, 2014 at 10:15 pm #

    Glad to see a success story such as theirs… And with a delicious product. A lot of cupcake places have either good frosting or good cake, HOC manages to have both. I am a fan of their Dulce de Leche and Salted Caramel, but the Mexican Hot Chocolate and Hazelnut Crepe sounds like they could be winners too.

  23. Christa R
    July 4, 2014 at 7:05 pm #

    Top 3 German chocolate, Biscoff, and mexican hot chocolate.

  24. Christopher Doll
    July 4, 2014 at 7:50 pm #

    Hazelnut Crepe…….if I had to choose just one. I could easily pick a dozen :)

  25. July 4, 2014 at 8:50 pm #

    Espresso brownie…best of both worlds coffee and cake…congrats

  26. Terri
    July 5, 2014 at 10:32 pm #

    Salted Caramel sounds so delish! Gotta be my fav!

  27. Christine
    July 5, 2014 at 10:35 pm #

    I have too many favorites, but peanut butter cup is awesome!

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